Too much space, and it’s hard to tell whether the space is meant to separate letters or words. Too little space, and the font is unreadable because the letters are smushed together. Kerning is the space between two characters. Some of the best fontsĮven though they can look vastly different from each other, the best typefaces have a lot of the same things in common. To help you find the perfect font for your project, we’re going to walk through the best fonts and worst fonts along with what makes them effective (or not). This isn’t just our opinion: there are scientific reasons why some fonts look beautiful and others leave us cringing. In fact, there are a ton of bad typefaces out there that are boring, illegible and just plain ugly. There are thousands of good typefaces available to download online and a world of talented designers creating custom fonts as unique as the brands that use them. Luckily these days, you’re no longer limited to the fonts preloaded in Microsoft Word. With the best fonts, your design can be a work of art. The best fonts leave you feeling like you’ve made an instant friend while the worst fonts are like a stranger who won’t leave you alone. This font stack tries to use Futura or Futura Medium, then falls back to the Century Gothic font family.Fonts are one of the most important design choices to make when developing your brand identity. Since only a small percentage of visitors will have the actual font installed, it introduces the possibility of inconsistencies in type rendering. (sans-serif should almost always come last.) If you’re determined to have a consistent look in regards to font size, kerning and line spacing, you might opt for using an alternative web font only. When you add on the web font alternatives below, just add them to the list directly after the Futura font declarations. We can start off with a font stack like this, which will use the true Futura font if available on the client’s computer. For general use, we’re going to focus on alternatives to Futura Medium, which is probably the most tame of the bunch, and the most similar font to each of the Futura alternatives listed below. Not to mention the bold, oblique/italic and extra bold variations. There are several variations on Futura including Futura Light, Futura Book, Futura Medium and Futura Condensed. Now, it’s important to remember that Futura is a font family. If a visitor to your site has Futura installed on their computer, you can take advantage of the situation by setting Futura at the top of your font stack. Using a Futura Font Stackīefore exploring replacements for Futura, I should mention that you can use Futura on your website with the appropriate font stack. Like many great fonts it isn’t free, but there are some great free Web font alternatives to Futura that just might work for your next Web design.Īmazingly, Futura was created way back in 1927 by a fellow named Paul Renner.įor a typeface that’s closing in on it’s 100th anniversary, it sure commands a lot of respect for being as modern today as it was 85 years ago.īut I won’t go on about the past, Wikipedia has done a fine job of describing the history of Futura. Futura is a crisp geometric sans-serif typeface that’s great for headlines. But only because Futura is seen everywhere from public safety signs to advertisements.
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